josh peek

When designsgirl was contacted by World Champion Professional Cowboy Josh Peek to design his new logo, she immediately thought 'Holy, Man Invasion. I have not created a logo for a man since I created my husband's logo seven years ago.'

I told Josh that my style was somewhat whimsical and may not fit the needs of a rugged cowboy but I would be privileged to contribute ideas along with other designers whom I recommended. 

My vision was something that resembled a belt buckle or cattle brand.

The basis for this design was a mud splatter texture, drop shadow, rope frame and thick, solid san serif typeface to convey the gritty strength and masculinity exemplified through Josh's profession.